IMPACT: Blake Media's Approach to Storytelling
Blake Media follows a branded, structured, proprietary approach to media production called the IMPACT Process, which serves as the foundation for its business strategy, competitive differentiation, and operational workflow.
We use IMPACT (Immersive Media Production & Advocacy for Community Transformation) in all of our projects. This process includes:
- Mission Alignment
Ensuring each project aligns with Blake Media’s core values and nonprofit mission. - Strategic Planning
Defining goals, target audience, and key messaging for maximum impact. - Resource Allocation
Identifying necessary personnel, technology, and funding sources. - Immersive Story Development
Crafting narratives through firsthand experiences, on-location storytelling, and deep audience engagement. - Multi-Platform Integration
Distributing content through video, podcasting, live panels, and digital media for maximum outreach. - Stakeholder Collaboration
Partnering with nonprofits, universities, and social enterprises to enhance authenticity and reach. - Discovery Phase
Understanding client needs, audience, and key messaging. - Story Development
Creating a compelling narrative and production plan. - Content Creation
Filming, interviewing, and gathering high-quality visuals. - Post-Production
Editing, sound design, and finalizing content for distribution. - Distribution & Impact Analysis
Launching media across digital platforms and measuring engagement.
A Glimpse of My Work
Here’s a glimpse of my work, a compilation of the transformative interviews I've conducted during my extensive travels across the United States. Through candid conversations and deep dives into human experience, I've explored the multifaceted challenges of mental health, homelessness, and drug addiction. These interviews serve as a window into the lives of individuals who have bravely shared their stories, shedding light on the resilience, struggles, and triumphs that shape their journey. From bustling city streets to remote rural communities, each encounter has enriched my understanding of the human condition and inspired my commitment to advocacy and change.
A Kensington {Philly} Conspiracy
In the video, Blake engages in an interview with a homeless individual situated in Kensington. The conversation delves into pressing issues surrounding the homeless crisis, shedding light on its current state and the challenges faced by those living on the streets. Additionally, the discussion touches upon the intertwining factors exacerbating the crisis, including police corruption and its role in the escalation of the drug problem within the community. Through this dialogue, viewers gain insight into the multifaceted nature of the homelessness issue and its broader societal implications.
Interview with two homeless addicts in downtown L.A.
In this video set in Los Angeles, host Blake engages in a candid conversation with two homeless men who bravely share their experiences as active heroin/fentanyl users. Beyond their personal struggles, they offer insights into the intricate social dynamics of street life. Remarkably, they carry Narcan, a life-saving antidote, to aid others in distress—a testament to their compassion amidst adversity. As they navigate the harsh realities of homelessness, their stories shed light on the urgent need for societal awareness and support.
In The Tenderloin Section Of San Francisco
Embark on a journey through the streets of San Francisco's Tenderloin district in this gripping video. Amidst the harsh realities of homelessness and drug addiction, a remarkable encounter unfolds—a man brimming with wisdom and insight into the social and political landscape of America. Against the backdrop of urban decay, he becomes a beacon of hope, offering a unique perspective on the tumultuous dramas shaping the nation. Join him as he guides you through the Tenderloin, revealing hidden gems amidst the chaos, and uncovering the resilience of the human spirit in the face of adversity.